Pick the depth of plan you actually need.
Funderly helps you turn an idea into a structured plan, financial projections, funding assumptions, and export-ready documents.
It does not guarantee approval. It helps you prepare better before someone reviews your numbers.
Explore
Test the shape of your idea before paying.
Always free · 2 ideas included · financials and full exports locked
- Business concept summary
- Customer snapshot and market notes
- Basic competitor and risk notes
- Brand and name ideas, next steps
- Snapshot PDF included · full plan, financials, and full exports locked
Founder
Build complete business plans with financials, exports, and built-in checks.
One-time purchase · 2 Founder plans included
- Full business plan
- 5-year financial projections
- Customer, competitor, and brand reasoning
- PDF, DOCX, and XLSX exports
- Includes enough build capacity to create, revise, and export the included plans
Includes 12 months of AI updates · 2 months of Insights (coming soon).
Your completed plans and downloaded exports remain yours.
Lender
Build funding-ready business plans with lender financials, DSCR checks, and up to 7-year projections.
One-time purchase · 2 Lender plans included
Or upgrade from Founder for $250
- Everything in Founder
- DSCR and repayment visibility
- Up to 7-year projections
Includes 12 months of AI updates · 2 months of Insights (coming soon).
Your completed plans and downloaded exports remain yours.
Paid plans include the usage needed to build, revise, and export your included plans. Manual edits and downloading already-generated documents do not use your allowance.
30-Day Guarantee
If an export is broken or a required section is missing, we fix it within 30 days or give you a full refund.
Excludes funding rejection, changed inputs, or writing preferences.
| Features | Explore | Founder | Lender |
|---|---|---|---|
Plan content Ideas included | 2 ideas | 2 plans | 2 plans |
| Business concept summary | |||
| Full business plan | — | ||
| Market and customer analysis | Snapshot only | Full | Full |
| Competitor analysis | 3 names only | 5 + positioning | 8 + matrix + gaps |
| Brand reasoning | 3 names / slogans | 5 names + 3 palettes | 5 names + 8 palettes |
Financial model Financial projections | Locked | 5-year | Up to 7-year |
| Revenue models | Locked | 2 models | 5 models |
| Break-even and payback | Locked | ||
| Cash flow, income statement | Locked | ||
| Balance sheet projection | Locked | Locked | |
Funding — Lender exclusive DSCR calculation and tracker | Locked | Locked | |
| Repayment schedule | Locked | Locked | |
Exports PDF — full business plan | Locked | ||
| DOCX — editable Word document | Locked | ||
| XLSX — financial model | Locked | Yes (tabbed) | |
| PPT — summary deck | Locked | Coming soon | Coming soon |
| XLSX — balance sheet + repayment tabs | Locked | Locked | |
Action plans Generate 30-day action plans | Locked | 3 plans | 6 plans |
Insights Insights dashboard | Locked | Coming soon | Coming soon |
| Explore my idea | Start Founder | Start Lender |
Frequently asked questions
Not sure which plan is right?
Start with Explore for free. Upgrade to Founder when you're ready to build something serious, and upgrade to Lender if you need DSCR, repayment schedule modeling, or a balance sheet projection.